Renovate Ivalua’s visual identity

Collaborating to renovate Ivalua’s Visual Identity and Website was a Privilege and a Success.
I worked closely with the team to understand their vision, values, and audience to develop a design strategy that would reflect the brand’s personality and connect with its audience.

What were the tasks to update Ivalua’s visual identity?

I updated Ivalua’s logo, created a new colour palette, and designed a custom icon library. I also conducted research on user experience and information architecture, resulting in a clear and intuitive navigation structure. The final design was a modern and engaging website that accurately reflects the company’s identity and values. The final is crafting a corporate manual that details all the guidelines and rules for using the new visual identity, both online and offline.